Well, they like Rice Pudding at least. In fact, Provo likes it enough to have an ice cream parlor style Rice Pudding shop. I met one of the owners of Pudding on the Rice during a lunch meeting today. They apparantly are now a franchise with more than one location. (Congrats Brian!) What was most interesting about this to me is not necessarily the fact that they sell Rice Pudding - in fact, I've never even had Rice Pudding. The interesting thing to me is around some of the in-store personalization they are able to do.
I'm a "Consumer Insights" guy during the day. We take information that web analytics and channel measurement tools give us and show companies how to improve marketing messages, operations, relevance of offers, etc. So the cool part of what Pudding on the Rice has done combines RFID tags (embedded in frequent buyer cards), with personalized-website-type information that is then served up on flat screens in the shop.
So you walk in with this card in your wallet, it recognizes who you are and puts up a message like "Welcome back Matt, where have you been? Try the Red Rum flavor!" Think Minority Report, only with dessert and with less retinal scanning. So they're able to track physical visits to their store (in part) as they would a visit to their site. Pretty cool stuff.
Anybody out there been to this place? Know of any other places doing stuff like this?
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