Those kids and their internet time

Had an interesting article forwarded to me at work today from OnlineSPIN. It seems today's kids love their internet:

"A whopping 93%, according to a recent study by The Pew Internet & American Life Project. In fact, the Internet is said to be a part of a teen's social life where they can share creations, tell stories, and interact with others..."

"The study finds teens (12 - 17) to be "super communicators" who have a host of technology options for dealing with family and friends, including traditional landline phones, cell phones, texting, social network sites, instant messaging, and email.
Among the latest survey findings:

• 39% of online teens share their own artistic creations online, such as artwork, photos, stories, or videos, up from 33% in 2004.
• 33% create or work on Web pages or blogs for others, including those for groups they belong to, friends, or school assignments -- a stat basically unchanged from 2004 (32%).
• 28% have created their own online journal or blog, up from 19% in 2004.
• 27% maintain their own personal Web page, up from 22% in 2004.
• 26% remix content they find online into their own creations, up from 19% in 2004.
  

In addition to those core elements of content creation,

• 55% of online teens have created a profile on a social networking site such as Facebook or MySpace.
• 47% of online teens have uploaded photos where others can see them, though many restrict access to the photos in some way.
• 14% of online teens have posted videos online."

Wow - I didn't realize I was so far behind the times. Aparently about 20 years behind. Oh well. Better late than never, I guess. But with all of this stuff here's the one I thought was the most interesting:

"The use of email is diminishing in this group[teens]. Only 14% say they email daily."

That struck me as weird at first. But then, when you're in that age group, you're in school. And you're either with your friends all day long, or you're on one of the social networking sites. Want to read a good book on using new marketing tools and how to use them? Check out Seth Godin's ""Meatball Sundae."

It's a great read (and I'm pulling some of my new found knowledge from what I read from there). Pick up a copy!