You probably eat umami all the time: It's that meaty, savory, brothlike, full-flavor taste we get from things like Parmesan cheese, mushrooms and red wine. Generally speaking, the more "mature" a food is (say, a Parmesan cheese versus a "younger" cheese like mozzarella), the more umami flavor it will have...
Conventional wisdom used to tell us that there were only four basic tastes: sweet, sour, salty and bitter. Now, in the last decade, umami has been established as the "fifth" basic taste, and is gaining in popularity and influence.
It enhances the essence of other items. Interesting, now how do you get it? That, my friends is for another day.
Speaking of the Essence of things... I came across an interesting book for you audiophiles, you Beatlemaniacs. It's called Recording the Beatles Recording the Beatles. Now, I'm a Beatles fan, but Kevin Ryan and Brian Kehew are fanatics! This is all about the equipment, the engineers, the effects, all of the things that made the music we still love todeay. Really innovative stuff some of these guys came up with. It's a bit pricey, but it also is remarkably detailed. I'm putting in an order as soon as they are available again (April of 2008 per the site). Want a lessen in putting the new marketing tools available today to work? Check out how these guys published this themselves, created their own market, and made a boatload of cash in the progress. Job well done gents.
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